Oorspronkelijke vacature omschrijving:

Job description

As Data Analyst, you will be the internal consultant for and promoter of data-driven working and you will play a crucial role in stimulating data use and insights within our organisation. You will work closely together with your colleagues in marketing, who you will support in understanding and applying data in their work.

As part of the Marketing & Recruitment team, you will contribute to student recruitment at Maastricht University by mapping out the student journey and making it measurable. You must have a strong interest in data models and dashboards and be able to share such insights in an understandable manner within the organisation. In addition to providing advice, you will offer operational support to colleagues in the field of data management and data analysis. As the key user of our customer data platform and CRM, you will also act as the point of contact for other users. With your knowledge of data and data reporting, you will take the initiative in developing new marketing reports and optimising our data management.

This position falls under the central Department of Marketing & Communication, which jointly develops and carries out Maastricht University’s marketing and communication policy together with colleagues from the faculties. The Department comprises five teams, namely Corporate Communication, Editing, Marketing & Recruitment, Events and Digital Innovation. The Marketing & Recruitment team comprises 10 staff members of various nationalities.

Responsibilities:

• gathering, analysing and interpreting data from various sources to gain insight into processes and activities;
• functioning as an internal consultant for all data-related questions from the Marketing & Communication teams, from setting up web forms to analysing conversion rates;
• developing models and dashboards to make our information and recruitment campaigns insightful and manageable;
• functioning as a point of contact for supportive marketing tools like CDP and CRM;
• carrying out market research and advising on trends and developments within higher education, both nationally and internationally;
• collaborating with external suppliers and contributing to tendering processes;
• coordinating with Privacy & Security colleagues about data management;
• identifying opportunities for improvement in the field of data and developing solutions.

Requirements

Your profile:

• a University of Applied Sciences (HBO) degree at the minimum, as well as a few years of work experience;
• strong analytical skills, an eye for detail and the ability to think outside the box;
• experience with data visualisation and knowledge of the newest tools and techniques in the field of data analysis; experience with PowerBI is an advantage;
• experience with CRM and/or CDP software;
• an affinity with online marketing and market research;
• excellent communication skills to support your marketing colleagues and to apply in your data reports;
• excellent proficiency in Dutch and English, both oral and written.

Conditions of employment

It concerns an employment of 1.0 FTE for a definite period for 1 year, with the prospect of an employment contract for an indefinite period if functioning properly.

Salary is dependent on education and experience. The maximum gross monthly salary is € 4,670 in accordance with scale 10 CLA NU (with full-time appointment).

In addition to good primary employment conditions, UM also offers an attractive package of secondary employment conditions. You can think of: flexible working hours, 232 holiday hours per year with a full-time appointment (and the possibility to work 2 extra hours per week to have 96 extra holiday hours on an annual basis), a good pension scheme, possibility to work from home and collective labor agreement a la carte.

The terms of employment of Maastricht University are set out in the Collective Labour Agreement of Dutch Universities (CAO). Furthermore, local UM provisions also apply. For more information look at the website www.maastrichtuniversity.nl > About UM > Working at UM

Employer

Maastricht University

Maastricht University is renowned for its unique, innovative, problem-based learning system, which is characterized by a small-scale and student-oriented approach. Research at UM is characterized by a multidisciplinary and thematic approach, and is concentrated in research institutes and schools. Maastricht University has around 22,000 students and about 5,000 employees. Reflecting the university's strong international profile, a fair amount of both students and staff are from abroad. The university hosts 6 faculties: Faculty of Health, Medicine and Life Sciences, Faculty of Law, School of Business and Economics, Faculty of Science and Engineering, Faculty of Arts and Social Sciences, Faculty of Psychology and Neuroscience.

For more information, visit www.maastrichtuniversity.nl

Additional information

For more information about this position, please contact:

Monique Merckx, deputy director of Marketing & Communication,

e-mail: monique.merckx@maastrichtuniversity.nl

If you are interested in this vacancy, you can apply by pressing the 'apply now' button to see the application procedure.